Samm Henshaw is living in the lap of luxury in huge mansion, but also in a pit of sadness, in Jim Pilling's video for Still Broke.

The first in a series of videos for Untidy Soul, Henshaw's upcoming debut album, Pilling establishes the off-kilter, quietly comic premise from the start, as Henshaw stares out from his gigantic gilded cage before resuming his chores of ironing fifty quid notes. 

Shot on 16mm by DoP Rik Burnell, a series of slow zooms and stylised camerawork creates this amusing disconnect between remarkable wealth and opulence with Henshaw's abject dejection and lack of fulfillment. It all comes to a head when he receives a message from an visitor, to shake up him from his misery.

With its playfulness and visual style - and the promise of Samm venturing out into the world in the next episode - this one sets up the Untidy Soul series very nicely indeed.

JIM PILLING:

[Sonny] gets a message which serves as a kind of awakening from his lonely life of luxury.

“Samm wanted to create a world around his character - Sonny - and tell his story in a way which really appealed to me - over a series of a few music videos.

"In this first episode, we find him in his huge mansion with only his house staff for company. Then he gets a message which serves as a kind of awakening from his lonely life of luxury. I wanted to shoot this as a really graceful sequence where we never leave the story and build Sonny’s journey as the track progresses.

"It’s a kind of heightened, slightly surreal reality for him, where he’s at odds with where he finds himself.”