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MK 'Chemical' by Aube Perrie

Rob Ulitski - 8th June 2021

An unbearably intense attraction turns into an obsession, in Aube Perrie's wonderfully bizarre promo for MK.Ā 

Pondering on the primal, animalistic nature of our subconscious, the concept presents a bodybuilder-esque character with the head of a dog... and it only gets weirder from there.

After serving a beautiful girl at his food cart one fateful day, thoughts of potential romance and happily-ever-afters plague his mind, and cause him to cast aside his long term relationship and just about every responsibility he has day-to-day.

Shot in a gritty, documentary-esque style by DoP Raphaël Vandenbussche - with terrific VFX/Flame work by Vincent Heine - it's a brilliant visual that turns a couple of tropes on their heads, and ends with a climactic display of karma.  

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Rob Ulitski - 8th June 2021

Tags

  • Comedy
  • New Director
  • Narrative
  • Pick of the Day
  • VFX
  • Deep House
  • Surreal
  • Absurd
  • Love
  • Relationship
  • Dog Man
  • Love cheat

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Rob Ulitski - 8th June 2021

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