Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Josh Barry 'Rush' by Three Shades

Promonews - 15th June 2021

It's 2066, and Josh Barry is reminiscing about his 2021 self in this video for the soul singer's Rush, from his debut EP, by directing team Three Shades.

In fact, Josh takes on various incarnations in this playful piece, from the older fellow taking a nostalgic dive into his record collection, to the younger man dancing, drinking and chilling. And there are also various musician-versions of Barry, including his old school soul vocalist alter-ego.

Ultimately this all serves the gentle groove of the song and the sense of nostalgia and fantasy is given a vintage feel thanks to Luke Dryden's moody cinematography.

"Rush is a trip down memory lane for an ageing Josh, reliving youthful memories triggered by the track," explain London-based Three Shades about this, their second video for Josh Barry. "As he gets lost in nostalgia, the lines between reality, memory and fantasy become blurred and he is overwhelmed by the experience, collapsing in a blissful ecstasy.

"It is a playful but introspective reflection on the absurdity of time - as it passes it feels infinite but once gone it's only retrievable in the form of hazy, rose-tinted memories."

Tags

  • Narrative
  • Soul
  • R&B
  • Nostalgia

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 12 more credits on this video.

Production/Creative

Director
Three Shades
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor

Grading

Colourist

Promonews - 15th June 2021

Related Content

Industry News