Rudimental 'Straight From The Heart' by JAK
Rob Ulitski - 30th June 2021
Directing duo JAK riff on the perpetual presence of lockdown in the action-packed promo for Rudimental's Straight From The Heart.Â
Opening with a selection of abstract POV shots and run-ins with various members of the public, the protagonist is revealed to have a boombox for a head, and an insatiable urge to go out and party.Â
Infused with a frenetic, unabashed energy and influenced by videos such as the iconic Jonas Ã…kerlund-directed video for The Prodigy's Smack My B**** Up, the video has a refreshing concept and a confident perspective, and is an exciting sneak peek of Rudimental's latest album release coming September 3rd.Â
Rob Ulitski - 30th June 2021
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Rob Ulitski - 30th June 2021