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George Cosby 'She Got It Bad' by Bjarke Underbjerg

Rob Ulitski - 24th Sept 2021

Bjarke Underbjerg directs an alluring and romantic promo for George Cosby. 

Shot in Milan and featuring breathtaking architecture and cityscapes, the video follows a narrative vignette between Cosby and an enigmatic woman, played by Lara Di Bello, who is continuously walking a few yards in front of him.

Contrasting reality and fantasy, Cosby playfully follows the character, but it becomes more and more unclear if she is real or a figment of his imagination. 

The cinematography by Andrea Dutto is gorgeous, enhanced by the sun-soaked scenery and lots of silky-smooth Steadicam setups. And Bjarke Underbjerg maintains a sense of mystery throughout this beautiful-looking piece. 

Rob Ulitski - 24th Sept 2021

Tags

  • Pop
  • Narrative
  • Milan
  • Italy
  • Playful
  • Imagination
  • Reality

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2nd AC
Steadicam

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Rob Ulitski - 24th Sept 2021

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