Directing duo AB/CD/CD explore the relationship between human and machine in their new video for French electronic artist Delaurentis.

A young woman becomes the flamboyant conductor of an airborne squadron of drones, in a mesmerising confluence of stylish cinematography, choreography and visual effects for Unica's Cloud. As the power dynamic moves towards the girl - played by Helena Olmedo Duynslaeger - it brings a riveting spectacle, with the overriding sense that this could quickly become destructive.       

The machine and the place of the human body is a central issue in the work of the directing team who had already explored it with their short film Server Room, and commercials such as 'Age of Experience' for Samsung.

AB/CD/CD:

The idea is to show a dynamic of co-habitation between nature, humans and machines.

"A thick fog dissipates over a stadium. Within it, a young charismatic woman. She looks like she escaped from somewhere to get here.

"Through a gestural routine inspired by the world of manga (half-dance, half-incantation), she invokes a drones pack that gathers around her. Perfectly synchronized with her gestures, they offer a show of symbiosis between humans, machines, and nature. Half-magical, half-threatening.

"The second scene presents the young woman as a leader who guides drones through an empty field full of waste. They invest the streets with panache and enthusiasm, a sign of a disturbing burst of vitality.

"There is not really a story, but rather a very simple process. The idea is essentially to show a dynamic of co-habitation between nature, humans and machines. Without taking a position, we let perceive how this dynamic is both beautiful and magical and at the same time quite worrying."