Rei Nadal directs a suitably irreverent and taboo-busting promo for the sensational Eurovision-winning Italian rock outfit Måneskin's new single MAMMAMIA.

The acid-washed video is set in the band's cartoonishly colourful Glam Rock universe - and all is not well. All the other band members are sick to death of egotistical frontman Damiano David and his selfish, hurtful behaviour. As they sit in a car to take them to the next gig, each of them dream of ever more imaginative ways to take their revenge upon him...

Nadal channels the spirit of the Italian Giallo horror tradition - from the impeccable style and art direction to the inevitable buckets of gore. Strobing lights and frantic camera movement elevate the concept, which feels like a nightmarish drug trip which you can never quite escape.

But most crucially, this brilliant production is underpinned by the band's own sense of humour and self-awareness, sending up the idea of rock excess - referencing The New York Dolls and The Sex Pistols rather than Spinal Tap. And the great concept of a series of imagined murders is actually similar to one of Preston Sturges' great 40s comedies, Unfaithfully Yours.  

“It was a privilege to work with the band as they are incredibly creative and hardworking," says Rei Nadal. "I loved making this video and the final cut, as it doesn't really look like the music videos I am seeing at the moment.

"It really feels like it is its own thing and that is incredibly hard to do at a time where we are constantly bombarded with visuals.”