Welcome to the world where only futuristic humanoid robots exist, and everyone worships the greatest humanoid robot racing driver: Crashtag.

It's the latest blockbuster for Pink Noise directed by Kim Chapiron, and here co-directed by Paris VFX-studio CG supervisor Jehan Bouazza, based at top Paris VFX house Mathematic.

Bouazza led Mathematic’s team of skilled artisans and animators throughout the nine-month production, encountering challenges in developing a modern and first of its kind music video world, solidifying a unique character design for Crashtag, and managing a high volume of assets required to create the racetrack arena.

Lead Character Artist Camille Gurruchaga oversaw the creation of Crashtag, crafting the character’s background story and psychological profile to inform design decisions, while concept artists simultaneously developed the look of the environments, including the racetrack and larger arena. Once 'lookdev' was finalized, the team set out to produce the five-minute animated sequence, using Zbrush for modeling, Maya for animation, Substance Painter for textures, Nuke and Flame for compositing, Resolve for color grading, and Arnold for the final render.

To bring the anthropomorphic Crashtag character to life, Mathematic motion captured a performance by Ladj Ly, the acclaimed French director of the 2019 film Les Misérables. Ly’s performance imprinted humanlike qualities – including a distinct personality and emotional warmth, when it comes to the crunch. And there is a crunch.