Artist/musician and filmmaker DFTCNT self-directs the stylish and powerful promo for Raw. 

The video follows DFTCNT's debut Flux, one of the most awarded independent music videos of 2021, winning over 40 international film awards for best music video and best experimental short.

Raw is the artist's second collaboration with cinematographer Henry Gill, and paints an elegant, dreamlike exploration of consumerism, voyeurism, surveillance, violence, power and tyranny.

Filmed on a Phantom Flex4k, the key inspirations for the video were the early commercials of Fincher, Herb Ritts and Ridley Scott. The video packs a massive punch, and the inspired editing helps create a palpable sense of mystery and anticipation.