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070 Shake 'Skin & Bones' by Noah Lee

Promonews - 26th Apr 2022

Noah Lee reunites with Danielle Balbuena - aka 070 Shake - to make his second mesmerizing and dreamlike video for the New Jersey-born rapper, following their marvellous collaboration on Nice To Have.

In the video Skin & Bones, Lee deconstucts the process of making the video for Skin & Bones, with meta-fictional layering of 070 Shake's own part of the process, and those of the extras that populate the set.

After the initial photographic studio set-up - inspired by The Master? - Shake engages in the big video set-piece, symbolically assuming weighty NFL-style shoulder-pad gear, and becoming drenched in studio rain. The extras of all shapes, sizes and ages take up their positions in different scenes as couples.

And then Lee brilliantly defies expectations again, in unexpected ways - both heartwarming and chilling.

This is his first video since signing with FRIEND in London for UK representation for music videos and commercials. The video, shot around Los Angeles is a co-production between FRIEND and HPLA. 

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Promonews - 26th Apr 2022

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Promonews - 26th Apr 2022

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