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Winnie Raeder 'Promised Love' by Rianne White

Rob Ulitski - 28th Apr 2022

Rianne White follows the enigmatic visual for Winnie Raeder's The End Of Me with Promised Love, the second promo in a three-part series. 

The video opens with a slow pull-out from a piece of priceless pottery, which slowly tumbles and shatters in slow-motion. The interconnectedness of the concept is highlighted by the use of the same shots to end one video and begin another, and a separate vignette suggests this will be the case for the third and final promo as well. 

The arresting imagery is stripped-back yet very effective, and remains open to interpretation. 

"Promised Love (Part 2) was truly the most humbling process to trust and believe in this vision," says Rianne White. "There is so much I could say about this film, but the real beauty of it is bringing this moment to the audience to find their own meaning within it.

"It's powerful to remind ourselves how we really feel and connect when we slow down and listen."  

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Rob Ulitski - 28th Apr 2022

Tags

  • Conceptual
  • Abstract
  • Vignette
  • Pottery
  • Camera
  • Enigmatic

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Rob Ulitski - 28th Apr 2022

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