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Sam Smith 'Love Me More' by Luke Monaghan

David Knight - 4th May 2022

Sam Smith reunites with Luke Monaghan in a triumphant comeback for Love Me More.

The song is all about the singer being more comfortable in their self, and Monaghan - who has directed more Sam Smith videos than anyone else - allows that feeling to seep through the course of the film in both a direct and evocative fashion.

After a prelude listening to a phone machine voice message from an old friend who craves to meet up with them, Sam heads out into the day with a spring in their step - in a street scene reminiscent of one of their early videos.

The introduction of a supporting cast is done through a break from the course of the narrative - conceptual set-ups and portrait shots of Sam's 'gang' from the LGBTQ+ community - before they all come together on the dancefloor.

Monaghan keeps things interesting and affectionate throughout, never deviating from a positive and joyous mood. That's anchored by Sam's radiant performance. This dovetails really nicely with a song which has a tinge of gospel revivalism about it.

Sam Smith is definitely back - and so is Luke Monaghan. 

David Knight - 4th May 2022

Tags

  • Narrative
  • Performance
  • Pop
  • Street
  • Club
  • LGBTQ+

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David Knight - 4th May 2022

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