Harry Barber directs an enthralling promo for Joe Unknown. 

"Joe came to me with the idea of burning this painting, which had some semblance of a journey finishing," says Barber. "And, as one journey ends, leaving behind a time and a body of memories both fond and bitter, a new one often starts."

The promo is strikingly simple in concept, but contrasted against the tense atmosphere and rising screeches of sirens in the track, it becomes a powerful, gripping image. 

"We wanted to create something that had a beauty to it, but a contrasting chaos and anarchy brewing at the same time," continues Barber. "Something that felt reflective but energising. Something that pulls you in to that hypnotic state and then jolts you back out ready for pastures new."

It's safe to say they've gone above and beyond their aspirations with this project.