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Paul Woolford, Pessto 'Can You Pay' by Remy Cayuela

Rob Ulitski - 13th Sept 2022

Remy Cayuela directs a hyperstylised promo for Paul Woolford & Pessto's reworking of the Destiny Child classic Bills, Bills, Bills.

The video for Can You Pay follows the cycle of a $100 bill, through the ups and downs of day-to-day life. From a lucky passer-by to a stripclub to gambling tables, to a high flying exec's nose, and numerous other transactions, the money is shown in close-up as it traverses the US.

It's all about the Benjamin - and then there is a shock finale to round things off. It's a wonderfully executed video for a fresh spin on a timeless track. 

"The fun thing about doing a video for the rework of a famous track is that we can come up with a total new take on things," says Cayuela. "I wanted to make something really fun and entertaining to watch but at the same time come up with a concept that would really echo the theme of the track. 

"As a storyteller, I’ve always been curious about the life of inanimate objects. Things that we pass on, over and over - like money - and how interesting it could be visually to follow it. It takes you to places that are so different, makes you cross path with all sorts of people, tells a really fun story.

"The idea here was to switch the perspective and follow a $100 bill on its journey, passing from a person to another, a scene to another and giving us a glimpse of what its story could be. I wanted the video to be centered on the bill and use the life around as a medium to make it travel. That’s why I decided to shoot it mostly with close ups and make it the hero."

Tags

  • Money
  • Inanimate
  • Closeup
  • Narrative
  • Stylised
  • Banknote

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Production/Creative

Director
Rémy Cayuela
Producer
Producer
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Production Manager

Camera

Director of Photography
Focus Puller
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Key Grip
Key Grip

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Production designer

Editorial

Editor

Grading

Colour Producer
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Colour grade company

VFX

VFX

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Rob Ulitski - 13th Sept 2022

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