Matilda Harding-Kemp directs a powerful promo for new artist Laurel Smith's Everybody Bleeds, depicting a surreal dreamworld outside the confines of a party.

The video explores themes of empowerment, violence and rebellion, slickly visualised with style and flair, and Harding-Kemp has created a hard-hitting and refreshing visual that stays in the mind.

"Life experiences good or bad become a part of us and that’s something we have to grapple, fight and grow with," she says. "We wanted to portray this aspect of reality through a sense of metamorphosis where the more the video progresses the more Laurel’s reflection changes until she doesn’t recognise herself. To me, subtle moments like this feel quite close in representing that transient journey.

"This feels like quite a rebellious image that links to the contrast in the lyrics of being a ‘good girl’ and a ‘bad one’ as women are stereotypically told to be in line and sweet. So it was fun playing with that and showing female energy in an empowering way."