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Hot Chip 'Eleanor' by Alice Kong

Rob Ulitski - 14th Oct 2022

Alice Kong creates a world in miniature form, in this wonderful animated promo for Hot Chip. 

Unable to catch a break, we are introduced to the namesake of the track, Eleanor, as she goes about her day-to-day routine, before finally awakening to the fact that she can create her own destiny.

Painstakingly animated in claymation form, the video has a charming, bold aesthetic, which gets brighter and more vibrant as the concept unfolds - and eventually takes an unexpected turn.

"Building this miniature world for Hot Chip was a brilliant creative challenge," Kong says. "The music video tells the tale of our main character, Eleanor who, after a series of unfortunate events, hits a pole in front of an eye glass shop that will… Open her eyes! She then takes control of her environment and twists everything to her advantage by literally sculpting the clay world she lives in.

"By hand-picking every detail from a brick’s colour to a poster on a wall we were able to sneak in some Easter eggs, which I hope the viewers will have fun spotting!"

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Rob Ulitski - 14th Oct 2022

Tags

  • Animation
  • Director's notes
  • Pick of the Day
  • Stop motion
  • UKMVAs 2023 nominee
  • Alternative
  • Claymation
  • Hopeful
  • Optimistic
  • Journey
  • Narrative

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Rob Ulitski - 14th Oct 2022

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