The music video for Jimmy Cooks, directed by Mahfuz Sultan, features Drake and 21 Savage in a minimalist studio, dominated by a giant screen in the background. This screen displays urban landscapes, primarily roads and pathways that scroll by, evoking a sense of constant movement and journey.

The absence of complex sets allows the artists to focus on their performance, enhancing the raw and stripped-back atmosphere of the video. The use of contrast between the passing exterior environments and the enclosed studio space creates a subtle juxtaposition, reflecting the dichotomy between introspection and the outside world, often present in their lyrics.