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Elephant Kind 'Love As' by Rich Hall

Promonews - 27th Mar 2023

Rich Hall puts indie band Elephant Kind on an intergalactic tube train chockful of aliens - in his superb video for Love As.

The production team at Riff Raff says: "Possibly the most extreme recce we’ve done in a while, was to the Moon and back. Rich Hall wanted to set Elephant Kind’s video there, so we popped over to get the vibe. But the train on the way back to Earth was just so packed with characters, it was like a casting director’s hallway. So Rich said f*** it, let’s just shoot it now.

"The DoP decided zero-gravity worked in favour of a spinning train carriage shot, and the producer agreed to pay travel expenses for being outside the M25, only because they’d save on camera kit by using alien drool to a dolly effect.

"So the band warmed up, and busted out their single ‘Love As’. And that’s how we got a video for an indie band about intergalactic space train love.*

"*actual sequence of events may have differed."

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Promonews - 27th Mar 2023

Tags

  • UKMVAs 2023 nominee
  • Director's notes
  • Rock
  • Train

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Promonews - 27th Mar 2023

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