Noel Paul directs a characteristically oddball and thought-provoking promo for Mitski. 

Exploring our human journey and the vices we often use as crutches on a day-to-day basis, we see an older woman stumble through the street, clinging on to things around her to keep stable. She is drunk and in her own world, unaware of the environment around her. 

As onlookers glare at her, she falls to the floor and is helped up by a street choir - including Mitski - but rejects their help in a selfish, self-destructive manner. 

It's a deeply emotional visual for an equally affecting track. Whilst a sense of absurdism and surreality bleed through in the neon-hued, cinematic aesthetic, the concept is much more grounded in reality, and sticks with you long after watching.