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UNDP 'Psychological Helpline' by Alexandr Kryshtal

Rob Ulitski - 4th Sept 2023

Alexandr Kryshtal directs a poignant video promoting a free helpline for Ukrainians all over the world who are affected by the war in Ukraine.

Contrasting present day vignettes with snapshots of memories from home, the video - funded by the UN and EU, who also support the helpline - is emotional and hard-hitting by focussing on one young lonely Ukranian woman's experience and the minimalist music track by Anton Malyshev keeps the focus on the carefully crafted visuals.

"In every project, I always try to convey feelings and build a story on it," Kryshtal says. "This one is based on my personal experiences, as well as the feelings of millions of Ukrainians that they have faced every day since 02.24.2022. This is how their life looks now. Those who were forced to leave their homes, separated from their loved ones, and get lost in unfamiliar places where they had to relocate.

"No matter who has what story, we all plunge deep into the darkness of modern reality and personal feelings, apathy, and depression. No matter how dark the situation is, there is always a light that can get into the depths of the soul and set on fire the life again. There is always a way out of darkness and it's essential to let the light into your heart."

Rob Ulitski - 4th Sept 2023

Tags

  • Director's notes
  • New Director
  • Social Campaign
  • Hybrid
  • Ukraine
  • War
  • Psychological
  • Helpline

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Rob Ulitski - 4th Sept 2023

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