Roisino directs a playful and poppy performance-led promo for Bellah Mae's Mr. Hypocrite.

The narrative depicts a two-thread storyline of Bellah arguing with her 'Mr. Hypocrite’ and her girlfriends supporting her.

Characteristic of Roisino's work, we move between the narrative thread and highly stylised set ups with aspirational key performances. This is a girl-centric visual, focusing on female empowerment and women supporting women. Bellah and her girls drive the story.

The promo showcases Roisino's ability to create a highly stylised piece with a relatable edge, the perfect combination for a Gen Z audience.