Dave Bullivant directs a stirring promo for Zurich alt-rock outfit NONEXISTER, employing a clever plot device to tell a story of victim blaming, touching on racism, police brutality and the patriarchy.

The video for How Do You Dare opens with the main character - played by Selina Jones - pinned to the floor surrounded by police. The video then plays out in reverse, giving context to the scene whilst challenging our first assumptions of what is going on. 

It's a poignant, important video, which uses the reverse-motion technique in an inspired way, and leads to a harrowing climax that is an unfortunate everyday reality for many in society.