Master Peace goes to the dogs, in Freddie Cattaneo's entertaining promo for I Might Be Fake.

He's a fish out of water, and possibly getting lured onto someone else's hook, when Master Peace joins old school working class Londoners at their leisure, at a greyhound race meeting, in scenes reminiscent of those Guy Ritchie movies. 

"I Might Be Fake is about pretending to be something that you’re not," says Cattaneo. "As such I wanted to place Master Peace in an unfamiliar world which he can only navigate by using deceit.

"The infamous, controversial world of greyhound racing seemed fitting as it’s associated with white, working class Britain and also offered the prospect of Master Peace being tipped off on fixed races. In addition, the track has a hyper, manic energy which I felt would be aptly personified in scampering liveliness of the greyhounds and the volatile nature of betting itself.

"To create comic irony, I decided to juxtapose Master Peace’s braggadocious attitude in I Might Be Fake with a narrative where, despite expecting the opposite, everything goes awry.

"Early Guy Ritchie films, Lock Stock & Two Smoking Barrels and Snatch, were referenced in terms of how to build a world in the underbelly of British society with a comic, heightened tone."