Booba '6G' by Fred De Pontcharra
Rob Ulitski - 9th Feb 2024
French rapper Booba takes on the Yakuza with the help of assassin geishas in Fred De Pontcharra's mesmerizing promo for 6G.Â
Boasting a montage of highly inventive vignettes, the video blends surreal editorial fashion vibes with a Kill Bill homage, glorious visual effects and a hint of generative AI.Â
It's a lot to pack in to such a short clip, but the result is something fresh and cutting edge.Â
The visual oozes replay appeal, every second overflowing with conceptual experimentation and snapshots of new technology - and it's safe to say De Pontcharra's eye for composition and cinematography shines brightly in this promo.Â
Rob Ulitski - 9th Feb 2024
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Rob Ulitski - 9th Feb 2024