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GloRilla 'Yeah Glo!' by Troy Roscoe

Rob Ulitski - 19th Feb 2024

Troy Roscoe directs an ambitious performance promo for GloRilla. 

The video for Yeah Glo! takes viewers on a mesmerising journey of self-reflection, as GloRilla confronts her past self in poignant encounters. 

Exploring themes of identity, growth and empowerment, the video boasts a selection of slick, creative vignettes.

"Going into the shoot, the team anticipated the challenge of executing a complex concept with over six outfit changes and extensive makeup/hair adjustments, along with numerous scenes to cover," Roscoe explains.

"However, through collective effort and efficient teamwork, we tackled the task swiftly and effectively."

It's a video that exudes the glossy, nostalgic aesthetic of early noughties promos, with plenty of Roscoe's trademark flair. 

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Rob Ulitski - 19th Feb 2024

Tags

  • Vignettes
  • Performance
  • POV Camerawork
  • Narrative
  • Slick
  • Self-reflection

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Production/Creative

Director
Producer
Producer
Production Company
Executive Producer
Production Manager

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Key Grip

Art

Art Director
Production designer

Wardrobe

Make-up
Make-up

Editorial

Editor

VFX

VFX
VFX

Agent

Director's Rep (UK)

Misc

Director's Rep (US)

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Rob Ulitski - 19th Feb 2024

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