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Hana Vu 'Hammer' by Henry Kaplan

Rob Ulitski - 18th Mar 2024

Hana Vu finds herself stuck in infinite loops following a painful break-up, in Henry Kaplan's cinematic promo for Hammer. 

In the video, we see the artist cycle through several scenes, evoking Groundhog Day in the frustrating repetition of small actions. Anchored by Vu's wonderfully deadpan performance, the video is captivating, with visuals and a concept to keep viewers entranced. 

"This track does the thing that I love most about Hana's music: it expresses something primal, almost indescribable about what it's like to be alive," Kaplan explains. "I wanted the video to somehow tap into that anxious, existential energy.

"I thought about what it's like when you're going through something, when every moment seems to loop endlessly in your brain until you manage to somehow find release. This innocent 'thought' led to Hana doing 50+ takes of herself running up to her jilted Scorpio ex’s door. But luckily Hana was not only willing, but she even still talks to me."

Tags

  • Director's notes
  • Repetition
  • Groundhog Day
  • Deadpan
  • Loops
  • Repetitive Editing
  • Hooky Concept

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Production/Creative

Director
Henry Kaplan
Producer
Producer
Creative Director
1st AD

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Director of Photography

Art

Production designer

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Make-up

Editorial

Editor

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Rob Ulitski - 18th Mar 2024

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