Cian Llewellyn directs a wistful promo for award-winning jazz artist Ian Shaw's love letter to Soho.

Young Welsh director Llewellyn directs Shaw's performance of Greek Street Friday in Gerry's Bar, one of the area's best and original 'dens of iniquity', and in the surrounding streets, to capture the essence of old Soho and all of it's chance encounters.

The song is a Shaw's tribute to Soho's basement bars, to love and to loss, and he becomes the unseen presence among the patrons of Gerry's, so that the scenario can be viewed as a nostalgic recollection of times past, or as present-day reality.

As the lyrics play on the see-saw nature of this unique area of London, and a poignant celebration of times been and gone, Llewellyn crafts and evocative and affectionate showcase the artist and the song - all the more impressive as it was achieved on a minimal budget.