Camila Cabello ft Playboi Carti 'I Luv It' by Nicolás Méndez
Promonews - 11th Apr 2024
The reinvention of Camila Cabello explodes into full view with the dazzling video by CANADA's Nicolás Méndez for I Luv It.
Featuring Greco-Roman wrestling, arrow injuries, finger gun shoot-ups, angry dogs, corner store dance-offs (featuring co-star Playboi Carti), its a cascade of unbridled visual ideas, brilliantly realised in a tour de force of direction and craft.
Shot in Miami in February, the music video takes Camila on an increasingly high-octane journey, illustrating the chaos, fun, and feeling of invincibility that comes with the rush of a new love.
Referring to the meaning behind the hyper-pop track produced by CANADA’s close collaborator El Guincho, Camila comments, “certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them.”
At its heart this is a hugely exciting ride into a disorientating, off-kilter world - and Camila Cabello owns it. Nicolás Méndez has found a new muse in Camila to rival Rosalía.
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Promonews - 11th Apr 2024
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Credits
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Production/Creative
- Director
- Director
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- Producer
- Head Of Production
- Creative Director
- Production Company
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- Executive Producer
- Executive Producer
- Executive Producer
- Executive Producer
- 1st AD
Camera
- Director of Photography
Art
- Production designer
Wardrobe
- Stylist (Cast)
Choreography
- Choreographer
Casting
- Casting director
Editorial
- Editor
- Editing company
- Sound design
Grading
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VFX
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Misc
- Director's Assistant
- Hair & Make-up (Cast)
Some credits on this video are only available to PRO members.
Promonews - 11th Apr 2024