Kimberly Stuckwisch directs a poignant promo for singer-songwriter Nathaniel Rateliff, weaving an affecting narrative about a young boy trying to escape his circumstances in his rural hometown, accompanied by Rateliff's performance of Heartless. 

In a Groundhog Day-style loop, we see the boy take multiple walks down the same street, unable to break free. Only when he shifts his perspective does a new outcome present itself.

The naturalistic cinematography and the winning performance of young actor Kevin Kelley creates an immediate connection to the character and his perspective, telling the story in an organic and inspired way. And the seamless addition of Rateliff's performance within the narrative is a cohesive way to bring everything together.

And as Kimberly Stuckwisch reveals, the story was inspired by her own personal experience as a youngster.

"Growing up poor as dirt, in a part of the world long forgotten, I often found myself running away from my tumultuous upbringing diving head first into books, studies, writing, and theater, all in search of a different life," she explains.

"Through the arts, I found and continue to find my freedom. In many ways, I modeled our lead character (Kevin Kelley) after myself. I was at first angry, blaming the world for what happened when we were kids, but eventually learned that by showing kindness, I was able to free myself of the pain.

"I am so thankful Nathaniel trusted me with such a personal and important song for the world."