The Rills 'I Don't Wanna Be' by Ace Bowerman
Promonews - 26th July 2024
Ace Bowerman takes Lincoln indie trio The Rills into the gym, in a tongue-in-cheek look at the pressure on young men to be macho.
The video for I Don't Wanna Be is a witty takedown on the narcissistic bravado at the heart of toxic masculinity, and is the first of three videos that Ace Bowerman has directed for the band.
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Credits
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Production/Creative
- Director
- Ace Bowerman
- Producer
Camera
- Director of Photography
- Director of Photography
Choreography
- Movement Director
Grading
- Colourist
Promonews - 26th July 2024