Joel Barney directs a kaleidoscopic, 90's-inspired skate film for Sigala Feat. 24kgoldn & Trevor Daniel.

The video for It's A Feeling is set against the bustling streets of London, and captures a group of friends as they navigate the city, surrounded by infrared trees and greenery in a surreal visual twist. 

Inspired by the vibrant artwork of Billy Babehkul and Richard Mosse, it's a love letter to the rebellious spirit of 90s skate culture with a visual style that transports viewers into an otherworldly realm. Aesthetically switching between elevated, glossy camerawork and lo-fi Mini DV, the video is imbued with the DIY spirit of the skate scene.

"The brief called for the video to incorporate the albums infrared/psychadelic visual identity in some way, taking reference from the single artwork, we decided to invert the green elements of the frame to a Richard Mosse-like vibrant pinkish red," says Sonder.

"While aiming for a cinematic feel, it was crucial to maintain authenticity in representing skate culture, which is often portrayed superficially in popular media. To achieve this, we collaborated with a crew of real skaters, allowing them to operate much of the Mini DV footage themselves.

"This approach ensures that the film captures the genuine spirit and energy of skateboarding, resulting in a dynamic and “alive” video that resonates with authenticity."