PXKRW directs a hypnotic promo for New York and London-based producer I'MMORTAL.

The video for Killed U In A Dream features the artist as a transcendent deity in a series of haunting, cinematic scenes. The dreamlike performance embodies vulnerability and defiance, shifting into a dark feminine goddess archetype.

Boasting an abstract, editorial aesthetic, the video is punctuated by stirring conceptual moments, elevated by the bold styling and make-up. The use of enigmatic textures and environments also adds to the effect, building a strange otherworld that is perfectly suited to the concept. 

“Our concept is centred around transformation, rebirth, and self-empowerment” say PXKRW about the video, their first since signing to Black Dog Films earlier this year. “Inspired by the form of chrysalis, it symbolizes the process of healing, metamorphosis, and growth, while also representing armour - a manifestation of inner strength…

“When I’MMORTAL approached us, we found shared inspirations in Y2K, high-art fashion, and campy horror vibes. The result is a futuristic-supernatural fantasy that perfectly captures the artist’s persona.”