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FLO 'Check' by Troy Roscoe

Rob Ulitski - 8th Aug 2024

Troy Roscoe directs a glossy slumber party for girlgroup FLO - with the trio hanging out in a bedroom, capturing their antics on a vintage camcorder. 

With plenty of creative flair - including mounting the camera to a ceiling fan - and some fun edit trickery, the video for Check is imbued with Roscoe's trademark visual style. 

"Working with FLO for the first time was an incredible experience," Roscoe explains. "It was also the girls' first time working with a male director, so I really wanted to make sure they had a positive and enjoyable experience. From the start, we were all on the same page and stayed that way throughout the project.

"It's been a while since I directed, edited, and did VFX on one of my videos, but for this one, I wanted to take the reins because the girls had a very specific style in mind. I love how the video turned out; the girls made my job easier as they're absolute superstars on and off camera. The color scheme looks great, the girls look great, and the edit turned out really clean too."

Rob Ulitski - 8th Aug 2024

Tags

  • Director's notes
  • Pop
  • R&B
  • Performance
  • Bedroom
  • Slumber Party
  • Visual
  • Pink
  • Aesthetic

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Rob Ulitski - 8th Aug 2024

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