Balázs Simon and Cátia Abreu co-direct a stirring, innovative promo for Sad Night Dynamite. 

The video for Wake Up Pass Out is a tour de force of creativity, blending complex techniques with cutting-edge technology in a haunting, hypnotic package, which takes the duo's taste for challenging, fantasy-driven visuals to the next level.

Welcome to a new kind of monster, faturing the twin heads of SND's Josh and Archie...

Balázs Simon drew inspiration from themes of overconsumption and a lack of self-control. In today's world, many of us are familiar with the experience of not knowing when to stop, often passing out with a phone still in hand. Social media obsession has a way of taking over our lives, turning us into our own monsters. 

"That's where the idea for the video came from; I love the sardonic honesty in Josh and Archie's music", Simon explains. "Instead of staying in the present and watching the guys perform on stage, we're lured into the arse end of a nightclub to watch their distorted, monstrous versions, which have only one goal: to grab our attention and consume us."

From the live-action shoot to 3D scanning the band, motion-capturing their performances, detailed prosthetics, a CGI monster, and photoscanning the streets of London to form the basis of the digital world, it's an ambitious project that is completely captivating from start to end. 

Definitely not something you'd want to encounter after a heavy night drinking...