Kent 'The Returners' by Adam Berg
Rob Ulitski - 6th Nov 2024
Adam Berg directs a hauntingly atmospheric promo for legendary Swedish alt-rock band Kent.
The video for Återvändare (The Returners) is set against a melancholic, early-morning Stockholm, where a ghostly figure moves through deserted streets and fog-draped alleys, embodying themes of memory and time.
The intriguing premise leans on traditional horror iconography, but in a more subdued, ethereal way. Underpinned by breathtaking VFX work, the ghostly apparitions are a disquieting sight, but also represent a graceful, otherworldly presence in each vignette.
Building up to an announcement at the end of the video of Kent's return, with stadium shows in Stockholm in March next year, it's a brilliant cinematic achievement.
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Rob Ulitski - 6th Nov 2024
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Some credits on this video are only available to PRO members.
Rob Ulitski - 6th Nov 2024