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BXKS 'Wagashi' by Lauzza

Rob Ulitski - 2nd Dec 2024

Lauzza transforms contemporary London into a futuristic Tokyo in the dazzling promo for UK rapper BXKS. 

Inspired by her recent debut headline show in Tokyo, the video for the Luton-born and raised rapper's Wagashi is a vivid celebration of Japanese culture, seamlessly blending dynamic animation with live-action sequences. 

Boasting an otherworldly, retro-futuristic style, Lauzza transports viewers into a neon-lit, tech-driven universe where BXKS takes centre stage - and becomes the star of her own Speed Racer-style motorbike sequence. 

Glitching textures and streaky strobes build upon the gently surreal vibes, and the anachronistic mix of future and past adds a layer of mystery to the visual.

Furthermore, Lauzza's innovatory approach does not end with the creation of the video. Like his recent successes with YT, Niko B and Fimiguerro, the video for Wagashi is distributed through the director's own YouTube channel. 

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Rob Ulitski - 2nd Dec 2024

Tags

  • VFX
  • Hip Hop
  • Rap
  • Retrofuturistic
  • Neon
  • Otherworldly
  • Vibrant
  • Tech
  • Strobe

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Rob Ulitski - 2nd Dec 2024

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