It's been a long time since French legends Megaforce directed a proper music video. This is not one either - but it comes quite close. In this case, the 'artist' happens to be the two pre-eminent heavyweights in world boxing, about to meet for a big title fight.

And the whole premise is based upon a song - Can't Get You Out Of My Head - and that idea is taken to extraordinary lengths, as Tyson Fury and Oleksandr Usyk start seeing each other in the faces of everyone (and every thing) they meet in their normal lives, in the lead-up to the fight, with the iconic chorus of the Kylie classic on the soundtrack.

Megaforce just keep pushing the idea further into an escalating frenzy of comic horror, from chilling reflections to uncanny encounters in everyday life, to full-on body horror.

The whole purpose is to ramp up the suspense and expectation for Fury and Usyk's big rematch fight in Riyadh, on December 21. It just goes to show just how far boxing promoting has come. But after this, will the actual fight be as good, as entertaining as the promo?