Jarina De Marco ft Mediopicky 'Pelame La Papa' by MAMA

David Knight - 26th Feb 2025
Dominican/Brazilian artist Jarina De Marco and her pal Mediopicky embrace the power of the humble potato in the highly entertaining video directed by US directing duo MAMA. Â
In the video for Pelame La Papa, we're thrust into a crowded factory floor, where the purpose of the potato-based activity on the production line looks rather shady. And that's confirmed when one of the hamzad-suited factory workers takes a lick of a partly peeled spud.Â
That prompts an immediate reaction of involuntary spasms, quickly followed by more workers taking a lick and succumbing to the same jerky movements - falling under the spell of the poundingly propulsive track.
Soon Jarina and Mediopicky appear - in giant potato costumes. And while the factory is raided by two cops who themselves succumb to the frenzy, and lead a dance routine of hypnotised workers, the pair make off with the ill-gotten gains.Â
It's a video that is as relentlessly energetic as the track and as daftly addictive, expertly mounted and beautifully executed by MAMA - that's Mark Potoka and Matt Starr Spicer, who have already built a reputation with their creative commercials involving bold comedic worlds teetering on the edge of chaos.
They recently joined The Sweetshop for representation in UK, Europe, Asia, Australia and New Zealand.Â
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David Knight - 26th Feb 2025
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David Knight - 26th Feb 2025