Rich Brian 'Butterfly' by Jared Hogan
Rob Ulitski - 29th May 2025
Jared Hogan's next promo for Rich Brian creates a surreal hip hop moment for the artist and his orchestra of creatures.
The video for Butterfly sees the artist surrounded by a variety of mythical animals and monsters, first hinted at in the visual album trailer for Where Is My Head.Â
Building upon the surreal, dystopian vibe of the previous video for Little Ray Of Light, it's an arresting and totally absorbing concept. Hogan balances performance with dark fantasy and horror aesthetics, to create something rich and atmospheric.Â
Beautiful work and another strong entry in the artist's visual world.Â
Rob Ulitski - 29th May 2025
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Rob Ulitski - 29th May 2025