AJ Tracey once again teams up with Italian directing duo LateMilk with a monochrome, West London-meets-Gatsby-meets-007 visual for West Life that oozes class and controlled confidence.

Following their recent collaborations with Ocurens on Crush, Friday Prayers, and 3rd Time Lucky, it marks the latest chapter in the evolving creative partnership between Tracey and LateMilk - and the synergy remains razor-sharp.

Tracey commands the frame with effortless charisma, sneaking in a Deliveroo gyoza en route to his mission and dropping slick, throwback bars that nod to his roots. It’s one of many standout moments from his new album Don’t Die Before You’re Dead, where his lyricism feels sharp, nostalgic and unmistakably Tracey. And it's giving 2019 AJ flow the fans have been asking for.

LateMilk continue to shape and elevate Tracey’s visual world, fusing grime’s raw energy with a cinematic sheen that feels both aspirational and authentically British. West Life proves that when AJ Tracey and LateMilk link up, it’s always worth watching.