Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

XTIE '+852' by Chuen Hon Lc

Rob Ulitski - 15th July 2025

Chuen Hon Lc explores of identity, migration and memory in the promo for young artist XTIE. 

Inspired by the emotional realities faced by the Hong Kong diaspora, the video for +852 captures themes of displacement, nostalgia, and quiet resilience. Paying homage to Wong Kar Wai's iconic aesthetic, the video was shot across various London landmarks and cityscapes, highlighting the beauty and loneliness of migration. 

Blending arrestingly intimate perspectives and breathless pacing, it's a visual that elevates the track and anchors it in real stories and experiences. 

Tags

  • New Director
  • Alternative Pop
  • Performance
  • Identity
  • Migration
  • Displacement
  • Nostalgia
  • Loneliness
  • Landmarks

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 6 more credits on this video.

Production/Creative

Director
Chuen Hon Lc
Producer

Camera

Director of Photography

Wardrobe

Stylist
Make-up

Editorial

Editor

Grading

Colourist

Rob Ulitski - 15th July 2025

Related Content

Industry News