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Sigrid 'Jellyfish' by Palice

Rob Ulitski - 31st July 2025

Palice directs her debut music video, for Sigrid's Jellyfish. 

The video is a carefree, eccentric performance-focussed concept, shot in Bulgaria. Channeling the song's themes of awkward connection into a dreamy, sun-soaked world, the director's vision of an 'endless summer' day shines through, packed with nostalgic vibes. 

Leaning into an editorial style, DoP Samuel Hooper masterfully controls the light to create a beautifully soft, fashion-portrait aesthetic, working together with art director Sasha Hilton's eye for offbeat props and styling.

Enhanced by Pierre Babbage's playful choreography and DOMA's excellent post work, it's a beautifully surreal video with plenty of standout moments. 

Tags

  • New Director
  • Pop
  • Performance
  • Sunny
  • Dreamy
  • Fashion
  • Editorial
  • Abstract

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Credits

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Production/Creative

Director
Palice
Producer
Creative Director
Production Company
Production Company
Executive Producer

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Hair
Make-up

Choreography

Movement Director

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

VFX
Post production company
Post Producer

Commission

Commissioner
Label

Rob Ulitski - 31st July 2025

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