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Sigrid 'Jellyfish' by Palice

Rob Ulitski - 31st July 2025

Palice directs her debut music video, for Sigrid's Jellyfish. 

The video is a carefree, eccentric performance-focussed concept, shot in Bulgaria. Channeling the song's themes of awkward connection into a dreamy, sun-soaked world, the director's vision of an 'endless summer' day shines through, packed with nostalgic vibes. 

Leaning into an editorial style, DoP Samuel Hooper masterfully controls the light to create a beautifully soft, fashion-portrait aesthetic, working together with art director Sasha Hilton's eye for offbeat props and styling.

Enhanced by Pierre Babbage's playful choreography and DOMA's excellent post work, it's a beautifully surreal video with plenty of standout moments. 

Rob Ulitski - 31st July 2025

Tags

  • New Director
  • Pop
  • Performance
  • Sunny
  • Dreamy
  • Fashion
  • Editorial
  • Abstract

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Wardrobe

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Editorial

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Rob Ulitski - 31st July 2025

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