Sigrid 'Jellyfish' by Palice
Rob Ulitski - 31st July 2025
Palice directs her debut music video, for Sigrid's Jellyfish.Â
The video is a carefree, eccentric performance-focussed concept, shot in Bulgaria. Channeling the song's themes of awkward connection into a dreamy, sun-soaked world, the director's vision of an 'endless summer' day shines through, packed with nostalgic vibes.Â
Leaning into an editorial style, DoP Samuel Hooper masterfully controls the light to create a beautifully soft, fashion-portrait aesthetic, working together with art director Sasha Hilton's eye for offbeat props and styling.
Enhanced by Pierre Babbage's playful choreography and DOMA's excellent post work, it's a beautifully surreal video with plenty of standout moments.Â
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Credits
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Production/Creative
- Director
- Palice
- Producer
- Creative Director
- SI
- Production Company
- Production Company
- Executive Producer
Camera
- Director of Photography
- Focus Puller
Lighting/Grip
- Gaffer
Art
- Production designer
Wardrobe
- Stylist
- Hair
- Make-up
Choreography
- Movement Director
Editorial
- Editor
- Editing company
- D
Grading
- Colourist
- Colour grade company
- D
VFX
- VFX
- Post production company
- D
- Post Producer
Commission
- Commissioner
- SI
- Label
Rob Ulitski - 31st July 2025