Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Sevdaliza 'Messiah' by Tanu Muino

Promonews - 8th Aug 2025

Tanu Muino and Sevdaliza's second collaboration, after Heroina, is another stunning visual experience - and even more provocative.

The video for Messiah has the artist and the director reinterpreting religious imagery in a succession of breathtaking scenarios revolving around the idea of deconstructing patriarchal religious iconography - and in reappropriating these symbols Sevdaliza constructs her own unique and personal 'Messiah'.

It starts in stunning fashion, with Sevdaliza hanging from the censer of a tower - a real one, in Tbilisi, Georgia where both this and Heroina were filmed. She then reappropriates the cross, making a powerful visual statement: that women can take that central space of power and redefine it on their own terms.

The cross scenes are crucial in the video - especially when it turns into a swimming pool, designed by production designer and regular Muino collaborator Helen Gadjilova. Sevdaliza gets wet... and eventually immortalised in marble. And once again in a Tanu Muino video, DoP Nikita Kuzmenko crafts every frame - every decision on lighting, framing and movement is meticulously calculated - to support the narrative of deconstruction and empowerment that Sevdaliza and Tanu are going for.

Produced by DRAMA, the video confirms that Sevdaliza is among a small group of pop stars whose artistic identity is wrapped up and often best expressed through her music videos. That invariably involves audacious and controversial ideas and this is no exception. She has found an ideal foil for her ideas in the visions of Tanu Muino.

Featured sponsors

Promonews - 8th Aug 2025

Tags

  • Pick of the Day
  • Performance
  • Pop
  • Iconography
  • Religion

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Gaffer
Key Grip

Art

Art Director
Art Director
Production designer

Wardrobe

Stylist
Stylist
Hair
Hair
Make-up
Make-up

Choreography

Choreographer

Casting

Casting director
Casting director

Editorial

Editor

Grading

Colourist
Colour grade company

VFX

VFX
Post production company
Post Producer

Some credits on this video are only available to PRO members.

Promonews - 8th Aug 2025

Related Content

Industry News