Bakar 'Lonyo!' by Tom Emmerson

Promonews - 13th Aug 2025
Tom Emmerson returns to music videos with an infectiously fun film for Bakar - with a cast of brilliant youngsters whipping up a dance storm to his new track.
The video for Lonyo! begins with Bakar, after much pestering, sending his little cousin (played by Rak'ye Pennicook) his latest track, with the naive question "you won't share it with anyone will you?". Cut to... a playground full of schoolkids, furiously dancing to the track in a series of highly choreographed mini-formations.
It's a joyous sight and a comedic triumph, due to the wonderful simplicity of the idea and its execution - one group of kids caught in longshot on telescopic lens then whips to another set of kids busting another set of energetic moves. Sometimes it pans back to young Rak'ye on his own, or a couple of dancers - and then ultimately we get dozens of kids in one perfectly-drilled dance sequence.
Emmerson's video was developed in collaboration with creative studio Red Buoy and choreographer and his long time collaborator Joe Grey Adams, marking his long-awaited return to the medium following his two UKMVA-winning videos for AntsLive, and for Doechii.
It's arguably the best celebration of summer and friendship we have enjoyed this year. And also a reminder that it's back to school soon...  Â
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Promonews - 13th Aug 2025
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Promonews - 13th Aug 2025