Mura Masa 'I'm Really Hot (For Myself)' by The Reids
David Knight - 9th Sept 2025
Directing duo The Reids resume their longterm collaboration with producer Mura Masa with a lo-fi exploration of a dancer's self-obsession, captured by her döppelgänger.
The video for I'm Really Hot (For Myself) takes us into the mirror-lined dance studio where a dancer is driven to a frenzy while adoring her own reflection, watched by a girl with a vintage video camera who looks exactly like her.
With its immediacy and DIY feel, it's an intriguing addition to an impressive body of work that The Reids have built with Mura Masa over the past couple of years. And it still feels part of a larger theme: how the music transports people to their own special place.
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David Knight - 9th Sept 2025
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David Knight - 9th Sept 2025