Jacob Parra-Mena channels the mellow energy of Jordan Ward's new track through a visually rich, dreamlike smoke session.

Shot in a soft, blue monochromatic tone layered with stylised vignettes, the video for Smokin Potna drifts through various rooms featuring a cameo from featured artist SAILORR and Jordan’s love interest played by Alexis Underwood. 

Feeling like a slow exhale, Jacob captures the quiet yet intimate energy of Smokin Potna and transforms it into a hypnotic, cinematic mood.

The release marks a glimpse into Ward’s upcoming album BACKWARDS set to drop in January 2026 - following his debut album FORWARDS.