Folkert Verdoorn, Simon Becks and A$AP Rocky himself direct a star-studded promo for the rapper's lead-off track from his first album in eight years. The video fir Punk Rocky is a slice of suburban surrealism, featuring Winona Ryder as an adoring neighbour to punk-styled Rocky and his pogoing pals - also featuring a stream of cameos, including from Thundercat, A$AP Nast, the Williams Twins and a ripped Danny Elfman on drums. In the madcap narrative that unfolds, Rocky and his buddies run up against the law and Ryder's grotesquely pumped-up, super-angry husband. Treading the line between body horror, action film and dark comedy, it's an feverish amalgam of different inspirations, coming together to form something immediately iconic and exciting. A week into January, and if this is a sign of things to come in 2026, it's going to be a memorable year for music videos.

Sevdaliza shares the powerful video by Dutch director Willemskantine featuring approved deepfake A-List celebrity faces - including Grimes, Ferg, Julia Fox, and Madonna - on bikini-clad competitive bodybuilder figures.The video for latest single Nothing Lasts Forever takes place in an industrial space, depicting this weird dichotomy of famous faces and super-built physiques - although that is not so startlingly obvious with Sevdaliza herself. The effect is certainly thought-provoking and unsettling, meditating on themes of technology and youth, with a bleakly futuristic aesthetic. Willemskantine is an Amsterdam-based visual artist who creates photography and film with a balance between documentary and fashion. Willem, the artist behind Willemskantine, has a precise way of working and a technical knowledge of his craft, which he gained from completing a technological photography education.“How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators, that’s how," explains Willemskantine. "Of all these uncanny artists, who is really there? Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share."The video for Nothing Lasts Forever plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way.”

The reign of Deepfake continues, in Yasser Abubeker's surreal promo for Shygirl's BDE featuring Kaydy Cain.For the Florentino Remix of the track, the team have created a deep dive into the 'uncanny valley', as various celebrity couples are distorted and manipulated to have the artists' faces.Brilliantly warped and engaging, the visual takes everyday stock footage of these celebrities, and elevates them to absurd heights. Watching them one after another gets very trippy, so be warned! It's brilliant work.