Sevdaliza shares the powerful video by Dutch director Willemskantine featuring approved deepfake A-List celebrity faces - including Grimes, Ferg, Julia Fox, and Madonna - on bikini-clad competitive bodybuilder figures.The video for latest single Nothing Lasts Forever takes place in an industrial space, depicting this weird dichotomy of famous faces and super-built physiques - although that is not so startlingly obvious with Sevdaliza herself. The effect is certainly thought-provoking and unsettling, meditating on themes of technology and youth, with a bleakly futuristic aesthetic. Willemskantine is an Amsterdam-based visual artist who creates photography and film with a balance between documentary and fashion. Willem, the artist behind Willemskantine, has a precise way of working and a technical knowledge of his craft, which he gained from completing a technological photography education.“How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators, that’s how," explains Willemskantine. "Of all these uncanny artists, who is really there? Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share."The video for Nothing Lasts Forever plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way.”

The reign of Deepfake continues, in Yasser Abubeker's surreal promo for Shygirl's BDE featuring Kaydy Cain.For the Florentino Remix of the track, the team have created a deep dive into the 'uncanny valley', as various celebrity couples are distorted and manipulated to have the artists' faces.Brilliantly warped and engaging, the visual takes everyday stock footage of these celebrities, and elevates them to absurd heights. Watching them one after another gets very trippy, so be warned! It's brilliant work.

It’s 2020 and the Earth is about to self-destruct... That's not the news, it's Katy Perry's new video, directed by Similar But Different and starring Zooey Deschanel. It's a tongue in cheek take on the whole Katy and Zooey döppelgänger internet phenomenon.The video is set a retro-futuristic sci-fi future. Other intergalactic species know the end for humankind is near, including a bunch of Katy-obsessed aliens, who want to save (abduct) Katy before Earth’s demise and bring her to the mothership to perform for them for eternity. Unfortunately, the alien duo in charge of the mission made a common terrestrial mistake: rather than beam up Katy, out with her new baby, they grab Zooey Deschanel instead.Smash cut to mission control on the mothership, a confused Zooey comes-to and realizes she’s been mistaken (again) for Katy as her abductors also realize they’ve made a mistake. Terrified that they’ve captured the wrong person, and fearful of repercussions, Zooey makes a deal with her abductors to play the role of Katy in exchange for them letting her save the Earth. Luckily, Earth’s fate is saved as Zooey quickly starts to embrace the role of intergalactic popstar.If only the Brexit negotiations had gone so smoothly (and quickly). But of course, that gig was handled by men.The video has fun with classic Katy Perry music video tropes and retains the kooky but knowing tone of so many of her videos. And it’s an expert exercise in set design, costume design and performance in creating this storyworld. “We are such fans of Katy’s wit — her out-of-this-world imagination and creative brain," say Similar But Different's Dani Girdwood and Charlotte Fassler. "We’ve also always been obsessed with aliens and retro-futurism, and after hearing the song for the first time our minds exploded with where we could take it. Not sure there’s ever been a project more meant for us than this one.”