Clemente Lohr directs - and stars in - a completely unexpected and refreshing promo for Maddie Ashman. The video for I'd Rather Fall opens in a boxing changing room, just moments before a fighter is set to go out and fight. His trainer is trying to rile him up, talking about it being his 'last fight', and making it count. It quickly switches gears from Rocky to Sia's Chandelier, as Lohr performs one of the best pre-match rituals ever committed to screen, lipsyncing to Ashman's I'd Rather Fall. Blending performance, choreography and comedy, it's a delightful four minutes that explores masculinity and traditional expectations in sport, but mostly just has a whole lot of fun with a joyous dance concept.
Rob Ulitski - 26th June 2023