Colin Solal Cardo directs a riveting lo-fi promo for French singer-songwriter Yseult, filmed in New York City.The video for Suicide features fly-on-the-wall, docu-style shots of Yseult traversing NYC streets, rooftops and cheap hotel rooms, intercut with captivating performance vignettes. Shot in guerilla fashion on handycams and iPhones, the video has a breathless pace, elevated by Quentin Jourde d’Arzac's quickfire edit. It's a suitably striking visual for this fascinating artist, signposting a new musical direction with a commanding track.
Rob Ulitski - 18th Apr 2024