French rapper Booba takes on the Yakuza with the help of assassin geishas in Fred De Pontcharra's mesmerizing promo for 6G. Boasting a montage of highly inventive vignettes, the video blends surreal editorial fashion vibes with a Kill Bill homage, glorious visual effects and a hint of generative AI. It's a lot to pack in to such a short clip, but the result is something fresh and cutting edge. The visual oozes replay appeal, every second overflowing with conceptual experimentation and snapshots of new technology - and it's safe to say De Pontcharra's eye for composition and cinematography shines brightly in this promo.
Rob Ulitski - 9th Feb 2024